# Shi Xiaoqian - Senior UI/UX Designer & Product Strategist
Source: https://hello.cv/shixiaoqian
Shanghai

## Links
- Email
- Phone

## About
A highly accomplished Senior UI/UX Designer with 10 years of experience, specializing in end-to-end product design from 0-1 conception to rapid iteration across web, mobile, and enterprise platforms. Expertly combines deep understanding of user interaction and business logic with proficiency in a full suite of design and prototyping tools to deliver impactful, commercially successful digital products. Proven ability to lead cross-functional design initiatives, enhance user experience, and drive significant business value in e-commerce, finance, and tech industries.

## Work
### Lead UI/UX Designer & Operations Strategist | Entrepreneurial Venture (Agricultural E-commerce Project)
Spearheaded the full lifecycle design and operational strategy for an agricultural e-commerce retail platform, driving brand identity, user experience, and multi-channel marketing to market launch.
- Led end-to-end UI/UX design and backend operational oversight for the "Black Earth" agricultural e-commerce platform, successfully launching original brand logo and retail mini-program.
- Managed continuous iterative optimizations of the mini-program, ensuring seamless product information synchronization and data maintenance for new listings.
- Designed multi-channel promotional visuals and detailed product pages, alongside optimizing physical product packaging, to enhance market visibility and user engagement.
- Contributed to strategic product selection and organized community group buying initiatives, demonstrating direct involvement in market insight and operational execution.
### UI/UX Designer | Fenglian (Shanghai) Technology Co., Ltd.
Directed UI design for multiple complex enterprise projects, including e-commerce platforms, ERP systems, and large-screen displays, significantly improving user experience and system efficiency.
- Led UI design for the "Sany Smart Steel City E-commerce Platform," covering core modules like spot market and financial services, enhancing user experience and operational efficiency across critical business functions.
- Designed and iterated the "Sany Smart Large Screen Display" with a futuristic, data-driven aesthetic, providing real-time, reliable data presentation and clear module partitioning for VIP clients, successfully deployed for use.
- Executed 0-1 full-site UI design and two major iterations for the "Ouye E-commerce Sub-platform," a specialized steel trading platform, streamlining the interface and improving interactive performance.
- Spearheaded a comprehensive UI redesign for the "Jiangsu Microfinance System," transforming a functional list-style interface into a streamlined, business-oriented flat design, which was subsequently adopted across multiple financial projects.
- Developed user-centric interfaces for "Zhihengda Handheld PDA" and "Driver App," incorporating high-contrast elements, large fonts, and clear buttons to ensure usability for diverse user demographics in complex operational environments.
### UI Designer | Shanghai Woxing Information Technology Co., Ltd.
Responsible for UI design of medical aesthetics applications, corporate websites, and service platforms, enhancing user engagement and brand consistency.
- Led the UI design for the "Meixiong" medical aesthetics app, focusing on intuitive navigation and aesthetic appeal to enhance user experience and engagement.
- Managed the optimization and redesign of the company's official website, improving visual consistency and overall brand representation.
- Designed interfaces for the medical aesthetics service platform, ensuring a seamless and professional user journey across various service offerings.
### UI Designer | Shanghai Zhuoyi Technology Co., Ltd.
Drove UI design and iterative development for flagship mobile applications, marketing campaigns, and official websites, significantly enhancing user engagement and brand visibility.
- Spearheaded 0-1 UI design and multiple iterative enhancements up to version 6.0 for "Qianyan," the company's flagship app, achieving sustained user engagement and operational success.
- Designed diverse online promotional materials, including H5 pages and posters for operational activities and festive mini-program campaigns, significantly boosting user participation.
- Developed comprehensive offline promotional materials for campus outreach and executed 0-1 UI design for the "Zhuoyi Market" Android app store, optimizing user experience across new platforms.
### UI Designer | Zhongrun Guotou Economic Information Service Co., Ltd.
Managed UI design for corporate websites, financial products, and extensive internal and external marketing collateral, ensuring brand consistency and effective communication.
- Responsible for the design and operational maintenance of the company's official website and daily content creation for the WeChat official account, ensuring consistent brand presence.
- Designed user interfaces for key financial products, including the "Guandian Caijing" app and the financing platform website, enhancing user navigation and clarity.
- Created a wide range of offline marketing materials for corporate presentations and industry events, such as roll-up banners, KV designs, and brochures, supporting effective communication.
- Developed comprehensive internal VI designs, business cards, corporate signage, and project brochures, ensuring consistent brand identity across all organizational touchpoints.
### Visual Designer (Internship) | Shanghai APP (Asia Pulp & Paper) China
Provided visual design support for marketing and operational initiatives, including social media content, event materials, and promotional campaigns.
- Managed daily operations and visual content creation for the WeChat official account, enhancing brand engagement and online presence.
- Designed comprehensive event materials for the company's annual meeting, including roll-up banners, KV designs, entry tickets, and lightboxes.
- Provided graphic design support for the marketing department, contributing to various promotional posters and H5 content.

## Education
### China University of Mining and Technology | Art Design

## Languages
- Chinese (Native)
- English (Working Proficiency)

## Certificates
### College English Test Band 4 (CET-4)
National College English Test Committee

## Skills
### Graphic Design Software
Expert
- Adobe Photoshop
- Adobe XD
- Adobe Illustrator
- Figma
### Prototyping Tools
Expert
- Mockingbird (墨刀)
- Axure RP
- Sketch
### Collaboration & Project Tools
Expert
- Xmind
- Microsoft Visio
- ProcessOn
- Jira
### UI/UX Design Expertise
Expert
- Mobile UI/UX Design (Mini-programs, H5, APP, Handheld PDA)
- Web UI/UX Design (Portals, Official Websites, ERP, SaaS, WMS)
- 0-1 Product Design
- Rapid Iteration
- Interaction Design
- User Research
- Wireframing
- Usability Testing
### Visual & Brand Design
Expert
- Commercial Design
- Brand Identity (VI)
- Logo Design
- Marketing Collateral (Posters, Brochures, PPT)
- Campaign Visuals
### Technical & Process Skills
Expert
- Frontend/Backend Coordination
- Development Handoff
- Technical Feasibility
- Agile Methodologies
### Professional & Soft Skills
Expert
- Cross-functional Collaboration
- Problem-solving
- Efficiency
- Adaptability
- Project Management
- Strategic Thinking
- Communication

## Source
Read this profile on Hello.cv: https://hello.cv/shixiaoqian
Create your free profile at https://hello.cv